Sponsorship Deal between Wonder Bingo & Alan Titchmarsh Show
Tuesday, 18 October 2011
Wonder Bingo and The Alan Titchmarsh Show will become closely connected after a deal was signed with ITV for Wonder Bingo to become a sponsor for the show. The two year broadcasting and licensing agreement greatly increases Wonder Bingo's exposure on television.
Wonder Bingo has become one of a small number of online bingo sites to have signed sponsorship deals with television shows. There is much competition between online sites and they use many tactics to increase their exposure and attraction. These have previously been limited to bonuses and promotions, however television ads are now becoming a popular way for online bingo sites to do battle.
Wonder Bingo has launched a brand new set of television commercials and trailers for The Alan Titchmarsh Show that will also promote their new £1K giveaway promotion.
Launched in 2007, The Alan Titchmarsh Show has grown in popularity and has a loyal base of followers. Jacob Fuller, President of Wonder Bingo stated, "Wonder Bingo are looking forward to a marvelous partnership with STV and what a great opportunity this is for us to find a property which fits in with our brand values and positioning."
Kelly Bredin, Head of Sponsorship for STV expressed her pleasure in the deal and conveyed her expectation of a positive outcome from the deal. "I'm delighted that Wonder Bingo has come on board as broadcast sponsor of The Alan Titchmarsh Show on STV this autumn. There is a fabulous line-up of guests and the features are both engaging and entertaining which is a great fit with the Wonder Bingo brand."
It will be interesting to see if more online bingo sites try to sign sponsorship deals in the upcoming months in an effort to increase their exposure and competition.
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